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Serif vs. Sans Serif Fonts: Which One to Choose?

During my recent work on a theme redesign I accidentally chose a font which made a huge impact on the entire design and look of the theme (the design is still in progress):

When you see the design, your attention will be grabbed by the slide title and the reason for that is ONLY the font i.e. choosing a Sans Serif font for Slide Title would make the entire Slider to look inconspicuous.

That made me think how important is to choose a proper font. So I start reading more about fonts and I’d like to share my findings in this post:

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